It will be interesting to see how the College Football Playoff affects the revenue hauled in by the bowls, whether negative or positive. The cost for the television rights of the playoff in 2014 is reported to be $470 million annually and if the postseason ever expanded to an eight-team playoff, it could be worth over $1 billion per year. The bowl revenue will most likely increase for the higher tier bowls and could lead to more money for the lower tier with the additional exposure for college football and there could be an expansion of bowls. This year, 70 of the 79 bowl eligible schools were invited to postseason play.
"The Allstate Sugar Bowl's support of City Park and Tad Gormley Stadium has been essential to our recovery from Hurricane Katrina. The money they have pledged to our organization has been used to upgrade locker rooms, rest rooms and other facilities, which have enabled us to continue to serve many of the high school football teams in the city at a high level."
Bob Becker, CEO of City Park, New Orleans
Bowl Money Numbers
Percent of bowls provide a $10-$30 million boost to community: 72%
Bowl games reported making money: 25
Bowl games reported making over $1 million: 3
Average amount bowls come out ahead comparing expenses & revenue: $100,000
Annual economic impact for 28 host communities: Over $1 billion
Annual payouts to NCAA schools: $260 million